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FunnyBone’s Mirth-24/7 update to give humour boost

1st November 2021

FunnyBone Technologies Inc (FBT) has introduced long-awaited functionality to its flagship automated social media delivery package, Mirth-24/7, promising 85% humour optimisation.

The update will mean “content suppliers will have greater data, control and modulation of amusement intensity so enabling them to extract the most value from their humorous material”.

Social media content suppliers have long struggled to deliver social media feeds that properly regulate amusement levels to maximise engagement and so return on investment. Perfectly reasonable gags can sometimes fall completely flat.

“What we realised is that our perception of humour is relative, so things which are not funny in normal life can appear funny or simply poignant in the right context,” says Jim Carpenter, chief context technician at FunnyBones.

Similarly, the Carpenter says, content which might be thought to be quite funny in a completely neutral context can seem “lame” if it is placed next to more dazzling material. This is potentially a waste.

“About 80% of material is mediocre, so we can’t waste it. Mirth-24/7 minimises the risk of us squandering solid but unremarkable stock material by featuring it in unfavourable conditions, which means it loses its value.” 

The Funny Bone creates a multidimensional map of content interaction by running it past a representative panel of 10,000 volunteers in random orders and assessing their brain response. Mirth-24/7 is fed the resulting vector. 

“The result is that we know what works with what and what does not. The interactions are complex and unpredictable. We can then use and AI to determine the best running order to deliver to different audience segments.”

In randomised control trials the Mirth-24/7 system delivered jokes at near 85% of optimum efficiency. Similar approach may one day be applied to create contexts to maximise other common social media criteria, like cuteness. ■

Filed Under: Story Tagged With: fiction

Simulators can enhance the real world

25th August 2021

The growing allure of driving and flight simulators show that our understandable techno-weariness should not blind us to an enormous recreational and educational potential.

Simulators make accessible incredible experiences which in their real form are only available for a tiny, privileged minority. It might not be “our thing” but it is still worth thinking about.

It goes against the grain to fire up the PC at home in the evening, especially if we have sat at one all day at work. But overcoming the aversion can be worth it.

The same computers that sap our lifeblood with spreadsheets can also take us into richly-detailed parallel worlds created for our amusement, engagement, education and excitement. 

The processing power and software needed to create these incredible illusions is getting less expensive by the month. And each extra GHz increment makes them all the more convincing.

The processing power we now have allows for a mind-boggling level of immersion, with headsets now able to give us all-round 3d vision as we move and turn our heads, as in real life.

The $90bn games industry taps technology by slaking our thirst for fantasy. But simulators take the opposite approach, trying to reproduce the real world, with accuracy their benchmark.

Mont Blanc in your kitchen

Flying and driving simulators have the added advantage of trying to mimic ways we already navigate our world by controlling machines, albeit ones made of metal not pixels.

There is typically a competitive element to simulated vehicles like in real ones, but simulators are also intended purely for the experience they provide. Most users appreciate both.

Simmers may fly imaginary combat missions or drive in circuit races online, but they also fire up their engines with no aim other than the sights, sounds and trance of the activity.

Cars and planes also have a complex engineering, science and human history to draw on. Simulators allow us to learn about these in a uniquely hands-on way.

And being able to be almost anywhere we can think of can awaken a feeling of wonder, exploration and global consciousness, and literally open our eyes to geography.

Like with meditation, music, running, gaming, painting., reading or writing simming can change the way we think and feel for the better, without the risk of a psychoactive drug.

Some experimental digital formats beyond sims even focus entirely on this mind-altering potential, with “technodelics” designed to deliver psychoactive audio and visuals.

With our movements restricted by covid-19 and, increasingly, climate change, we can still wake up with a flight over the fjords near Nuuk or putter over the Ganges delta in a triplane.

Technology need not always drain us. Driving and flying simulators show the digital world can also provide accessible recreation enriching our engagement in the real world. ■

The first of a short series which will explore driving and flight simulators before dabbling in technodelics.

Filed Under: Story Tagged With: lifestyle

Slovenia pioneers improv in youth education

3rd May 2020

Slovenia is streets ahead in taking improv drama back to its starting point as a teaching device for children. It has been a commonplace extracurricular school activity for nigh-on two decades. 

“It can help children who are not good at school, those who are introverted or anxious,” says Mistral Majer, the 31-year-old who now runs Slovenia’s High School Impro League (SILA), having herself joined a team at 14. 

There are now 20 teams practising weekly with the help of a SILA-trained mentor. Their head-to-head improv clashes are scored by both judges and audience. Another dozen teams are in “incubation” poised to join the fray. Thousands of children have taken part.

The league takes improv back close to its roots in the educational work of Viola Spolin, an actor who created around 200 improvisational theatre games for underprivileged immigrant children in Chicago in the 1940s and 50s.

Ms Majer says creating impromptu dramas develops problem-solving, listening, teamwork, public speaking, storytelling and self-confidence. Around 70% of improvisers in the league are female.

“You learn how to play different roles in life,” says dramatist Tomaz Lapajne, a veteran improviser. A player might play the role of a prime minister in one scene and a homeless person in the next. Public speaking classes, by contrast, focuses on taking a high status role.

Improv may help ease depression, anxiety and shyness. Its team ethos create social groups, interaction and trust which could counter isolation. SILA has worked to include children with special needs in a programme called “Play with me”.

As with jazz, improv’s musical inspiration, there is no one improv orthodoxy. There are nine in North America and Europe, according to Chicago-based improviser Jonathan Pitts. Despite differences most share the cooperative ethos of building on other players’ contributions, an approach boiled down to the phrase, “Yes, and…”.

Participants also need to tolerate failure, a fact of life in an ad hoc artform. “Failing is not bad,” says Ms Majer. Watching a practice session or show for more than a few minutes shows everyone fails, with experience telling mostly in an ability to recover.

The goal is not to learn to enjoy failing, says Shawn Kinley, a veteral Canadian improviser teaching a workshop in Slovenia’s capital Ljubljana. Instead improvisers need to “fail well”, accepting failure and seeing its usefulness in learning.

It is not too late if we have already failed to learn these lessons in our youth, as many Slovenian have. Requiring only a room and a mentor, improv has become an attractive and affordable pastime and team-building exercise for professional teamworkers.

Medics have been encouraged to try improv as a way to roll with the unpredictability of their work lives. Teachers are encouraged to use improv skills to spice up their lessons and to teach it to students. We learn lessons better when they are linked to emotions, says Mr Lapajne.

And money makers like Google, PepsiCo, and McKinsey have seen the potential upsides of improv too, including sessions in some of their training. The big data company Palantir goes a step further making an improv handbook, “Impro”, required reading for new recruits.

There is money to be made from giving workshops, but Slovenia’s school league rejects a commercial model. There are no fees, to avoid financial barriers for less-well-off. Instead the modest costs are covered by grants from government youth programmes.

The league is competitive, despite success being underpinned by cooperation, flexibility and acceptance of failure. Improv’s unexpected twists often makes it funny, but doing this reliably typically relies more on playing it straight than on an individual’s wit.

As adults we now flip between ever more roles in both our workplaces and homes. It is perhaps high time we followed Slovenia’s example and gave future generations insight into this challenge as part of their school experience. ■

Filed Under: Story Tagged With: lifestyle

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